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CASE STUDY

East Coast Coatings

Industry

Automotives

Services

Facebook Ads

CASE STUDY

Moo To You

Industry

Food and Beverage

Services

Facebook Ads

From Lead Shortages to Lead Surplus

East Coast Coatings, grappling with the challenge of securing new work, turned to us to transform their approach to lead generation, marking a shift from scarcity to abundance in potential projects.

From Local Dairy to Thriving Full-Scale Delivery

Moo To You, evolving from a local dairy delivery initiative during lockdown to a full-scale food delivery enterprise, turned to Big Rock Digital for expertise in scaling their business.

Initial Challenges

The Problem

Before collaborating with Big Rock Digital, East Coast Coatings encountered difficulties in generating a steady stream of leads, critically impacting their ability to secure new projects.

The lack of an effective digital marketing strategy left the company struggling to reach potential customers and convert interest into tangible business opportunities.

Initial Challenges

The Problem

Moo To You, despite its promising beginnings and unique business concept, encountered significant hurdles in scaling up and broadening its customer reach.

Before collaborating with Big Rock Digital, the company's forays into Paid Social media marketing were falling short of expectations, leading to inefficiencies in attracting customers and generating online traffic.

Overcoming Hurdles

The Solution

Big Rock Digital introduced a comprehensive lead generation strategy centred around Facebook Ads.

This strategy was specifically designed to address the unique challenges faced by East Coast Coatings.

The cornerstone of the strategy was the utilisation of Facebook lead forms, coupled with the innovative integration of Zapier.

This allowed for the automation of forwarding leads directly to the business's WhatsApp, ensuring immediate engagement and follow-up.

Overcoming Hurdles

The Solution

In tackling Moo To You's challenges, Big Rock Digital implemented a focused digital marketing strategy.

We honed in on Facebook advertising, creating targeted campaigns that resonated with the desired audience.

Our approach included advanced audience segmentation and engaging content, enhancing Moo To You's online presence and customer reach.

This scalable strategy significantly improved Moo To You's market position and profitability.

Impactful Advertising

Creative Strategy

The campaign leveraged a dynamic mix of single image and video ads to capture the attention of potential customers.

Single image ads highlighted the quality and durability of East Coast Coatings' services, showcasing before-and-after visuals of completed projects.

This demonstrated the transformative impact of their work. Video ads provided an in-depth look at the coating process, emphasising the expertise and attention to detail that set East Coast Coatings apart from competitors.

This multifaceted creative approach ensured that the ads resonated with a broad audience, effectively communicating the value proposition and driving engagement.

Impactful Advertising

Creative Strategy

We developed a narrative for Moo To You that struck a chord with the audience's preference for fresh, convenient, and high-quality food.

This strategy combined visually appealing imagery with captivating storytelling, centring on the freshness and local sourcing of ingredients. Emphasising the simplicity and pleasure of preparing delicious meals at home with Moo To You's varied product range was crucial.

Moreover, the brand's commitment to sustainability and supporting the community was highlighted, resonating with the values of our target customers.

This approach effectively conveyed Moo To You's unique selling points, distinguishing the brand in the competitive food delivery market.

Unprecedented Growth

The Results

600+

New Leads

40+

Qualified Leads Per Week

£4

Cost Per Lead

Unprecedented Growth

The Results

1300%

Return On Ad Spend

£70k

Revenue Generated

£3.9k

Amount Spent