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CASE STUDY

Ulluv

Industry

eCommerce

Services

Facebook Ads

CASE STUDY

Moo To You

Industry

Food and Beverage

Services

Facebook Ads

Transforming Maternity and Wellness with Ulluv

Ulluv, the brainchild of Siobhan, an entrepreneur from Cork, Ireland, emerged from a personal quest to simplify the overwhelming process of preparing for a new baby.

From Local Dairy to Thriving Full-Scale Delivery

Moo To You, evolving from a local dairy delivery initiative during lockdown to a full-scale food delivery enterprise, turned to Big Rock Digital for expertise in scaling their business.

Initial Challenges

The Problem

Despite Ulluv's strong market presence and dedicated customer base, leveraging Paid Social to fuel growth presented a significant challenge.

The goal was clear: to amplify brand visibility and drive sales through Facebook advertising, ensuring a positive return on investment.

Initial Challenges

The Problem

Moo To You, despite its promising beginnings and unique business concept, encountered significant hurdles in scaling up and broadening its customer reach.

Before collaborating with Big Rock Digital, the company's forays into Paid Social media marketing were falling short of expectations, leading to inefficiencies in attracting customers and generating online traffic.

Overcoming Hurdles

The Solution

Our strategy centred on leveraging Facebook's advertising platform to target Ulluv's key demographic segments: expectant mothers, busy parents, and individuals recently diagnosed with serious health issues.

The campaign was meticulously designed to resonate with Ulluv's audience, utilising advanced audience targeting, engaging creative content, and clear, impactful messaging to highlight the brand's unique selling points.

Overcoming Hurdles

The Solution

In tackling Moo To You's challenges, Big Rock Digital implemented a focused digital marketing strategy.

We honed in on Facebook advertising, creating targeted campaigns that resonated with the desired audience.

Our approach included advanced audience segmentation and engaging content, enhancing Moo To You's online presence and customer reach.

This scalable strategy significantly improved Moo To You's market position and profitability.

Impactful Advertising

Creative Strategy

A pivotal aspect of the campaign's creative strategy was the incorporation of User-Generated Content (UGC) as the primary creative format.

This approach leveraged authentic experiences and testimonials from Ulluv's community, showcasing real stories of how the brand's products have positively impacted their lives.

By highlighting genuine user experiences, the campaign fostered a deeper connection with the audience, enhancing the brand's relatability and trustworthiness.

The use of UGC not only differentiated Ulluv in the competitive market but also significantly amplified engagement and conversion rates.

Impactful Advertising

Creative Strategy

We developed a narrative for Moo To You that struck a chord with the audience's preference for fresh, convenient, and high-quality food.

This strategy combined visually appealing imagery with captivating storytelling, centring on the freshness and local sourcing of ingredients. Emphasising the simplicity and pleasure of preparing delicious meals at home with Moo To You's varied product range was crucial.

Moreover, the brand's commitment to sustainability and supporting the community was highlighted, resonating with the values of our target customers.

This approach effectively conveyed Moo To You's unique selling points, distinguishing the brand in the competitive food delivery market.

Unprecedented Growth

The Results

1300%

Return On Ad Spend

£30k

Revenue Generated

£3.9k

Amount Spent

Unprecedented Growth

The Results

1300%

Return On Ad Spend

£70k

Revenue Generated

£3.9k

Amount Spent