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Case Study
Ulluv
Generating a 1300% ROAS for a maternity brand.
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The Brand
Ulluv, founded in 2017 by Siobhán, a Cork native living in Kerry, provides thoughtfully curated solutions for expectant mums, busy mums, and those facing life’s challenges.
From award-winning hospital bags to hand-picked products for daily ease, Ulluv is built on the principles of quality, value, and exceptional customer experience. With a 5-star reputation and award-winning products, Ulluv helps customers feel prepared for life’s milestones.
The Problem
Despite Ulluv’s success and loyal customer base, the business struggled with a lack of tracking in its advertising campaigns.
Without clear insights into which ads were driving sales, it was impossible to measure performance effectively or allocate budgets with confidence.
This limited their ability to scale and left valuable growth opportunities untapped.
The Solution
We overhauled Ulluv’s ad account, introducing a simplified campaign setup on Meta Ads and Google Ads, with a focus on tracking and measurable results. Collaborating with UGC producers, we developed authentic, engaging content tailored to Ulluv’s audience.
The new strategy showcased real customers using Ulluv products, enhancing trust and relatability. This data-driven approach generated a 1300% return on ad spend, transforming Ulluv’s ability to scale effectively while maintaining their customer-first ethos.
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