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Lash Ribbons
Discover how we achieved a 700% return on ad spend for a DIY lash business.
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Return On Ad Spend
The Brand
Lash Ribbons is a beauty brand specialising in innovative, easy-to-apply false lashes designed for modern, everyday wear. Known for their lightweight feel and effortless application, Lash Ribbons creates products that deliver professional-looking results without the complexity of traditional lashes.
With a strong focus on quality, comfort, and confidence, the brand has built a loyal customer base by making lash application simple, accessible, and stylish. Lash Ribbons continues to grow internationally, offering lash solutions that fit seamlessly into real routines and real lives.
The Problem
As Lash Ribbons scaled, they faced the challenge of standing out in an increasingly competitive beauty market while clearly communicating what made their products different.
With countless lash brands competing for attention across digital platforms, it became difficult to showcase the ease of application, natural finish, and real-world results through static content alone. The brand needed a way to build emotional connections with new audiences while converting attention into measurable growth.
The Solution
We implemented a performance-driven strategy combining Facebook Ads and Google Ads, with a strong emphasis on creative testing and optimisation.
By producing high-impact ad creatives that demonstrated Lash Ribbons in real use — from application to final look — we highlighted key product benefits and built trust through authentic visuals. A streamlined testing and targeting approach across platforms ensured consistent performance.
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At the heart of our success are the relationships we've built and the positive impacts we've made on our clients' businesses.
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