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Matt Estlea
Discover how we generated 4,604 purchases and £92,952 in revenue for Matt Estlea through a combination of paid ads and high-performing email marketing.
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The Brand
Matt Estlea is a UK-based woodworking educator, creator, and product brand with a global audience of over 415,000 subscribers.
His brand has been built through high-quality YouTube content that teaches woodworking in an engaging and accessible way, combining craftsmanship with storytelling.
Alongside his content, Matt has developed a growing ecommerce business offering premium tools, woodworking plans, and workshop resources, all rooted in his reputation for quality and trust.
The Problem
Despite a large and highly engaged audience, the business was heavily reliant on organic content to drive revenue.
Sales were closely tied to YouTube uploads, creating inconsistency and limiting the ability to scale predictably.
Paid media and email marketing were underutilised, leaving a clear gap in converting attention into consistent, scalable sales.
The Solution
We implemented a full-funnel strategy combining Meta Ads, Google Ads, and Klaviyo email marketing, with a strong focus on creator-led content to scale while maintaining authenticity.
We developed UGC-style creatives using Matt as the face of the brand, repurposing educational content into ads that built trust and drove conversions across both paid channels.
Alongside this, we optimised email campaigns and flows to capture and convert demand, resulting in over £36,000 in ad revenue at 300%+ ROAS and £60,000+ generated through email.
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At the heart of our success are the relationships we've built and the positive impacts we've made on our clients' businesses.
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