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Academy / Marketing courses / Email Marketing

Email Marketing Training Course

Instructor-led Beginner and Advanced courses that show you how to grow a profitable email list, from lead magnets and landing pages to automated sequences, A/B testing and reporting.

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Campaigns Welcome sequence Monthly newsletter Spring offer Re-engagement Abandoned basket New email
Subscribers2,460
Open rate48%
Click rate6.2%
Subscribers, last 12 weeks

About this course

Our Email Marketing courses treat email as a revenue channel you own. You will build a real email marketing setup on the day using a free MailerLite account, from your list, lead magnet and landing page to sign-up forms and a welcome sequence. They suit small business owners, ecommerce managers, freelancers, creators and in-house teams who look after newsletters and campaigns. You will leave with templates, checklists and a 30-day action plan to put into practice straight away.

Beginner List building, lead magnets, landing pages and sign-up forms, subscriber management, welcome sequences, A/B testing, send timing, personalisation and reporting.
Advanced For people already sending email: advanced segmentation, multi-step automations, ecommerce flows, deliverability, list health and revenue reporting.

Course outline

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