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Academy / Marketing courses / Google Ads

Google Ads Training Course

Instructor-led Beginner and Advanced courses covering search, display, shopping, YouTube, Performance Max and Demand Gen campaigns, plus conversion tracking, bidding and Gemini AI.

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Campaigns Search: Brand Performance Max Display remarketing YouTube in-stream Shopping New campaign
Clicks4,812
Conversions236
Cost / conv.£8.40
Conversions, last 12 weeks

About this course

Our Google Ads courses give you a complete working knowledge of the latest Google Ads interface, taught through live, practical demonstrations and real account walkthroughs. They suit business owners, in-house marketers taking on paid search for the first time and PPC professionals who want to stay current with Gemini AI, Asset Studio and new campaign types. You will leave able to create, manage and optimise campaigns for your own business or for clients, with a clear path towards Google Skillshop certification.

Beginner Account setup, keywords and search campaigns, ads and assets, bidding, display, remarketing, YouTube, Shopping, Performance Max, conversion tracking and Gemini AI.
Advanced For people already running campaigns: account audits, Performance Max in depth, Smart Bidding at scale, enhanced conversions and GA4, scripts and testing.

Course outline

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