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Academy / Marketing courses / Google Analytics

Google Analytics 4 Training Course

Instructor-led Beginner and Advanced courses covering GA4 setup, reports, explorations, events and conversions, so you can turn your website data into clear business decisions.

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Reports Reports snapshot Traffic acquisition Pages and screens Ecommerce purchases Funnel exploration New exploration
Users12,904
Engagement61%
Key events438
Users, last 12 weeks

About this course

Our Google Analytics 4 courses give you a complete working knowledge of GA4, taught through live walkthroughs and hands-on exercises in your own property or the official demo account. They suit marketers, ecommerce owners, developers, agencies and anyone who needs to read and trust GA4 reports. You will leave able to install GA4 on any major website platform, build useful reports and explorations, and turn your data into clear business decisions.

Beginner Account setup, installing GA4 on WordPress, Wix, Squarespace and Shopify, reports, UTMs, explorations, events, ecommerce, Google Ads and admin settings.
Advanced For people already using GA4: measurement planning, custom events and dimensions, advanced explorations, attribution, BigQuery and Looker Studio dashboards.

Course outline

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