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Google Tag Manager Training Course

Instructor-led Beginner and Advanced courses that help you take control of your website tracking without relying on developers, from tags, triggers and variables to event tracking, GA4 and the data layer.

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Tags GA4: Configuration GA4: Form submit Google Ads: Conversion Meta Pixel: PageView GA4: Scroll depth Submit
Tags24
Triggers18
Variables31
Events tracked, last 12 weeks

About this course

Our Google Tag Manager courses are for marketers and website owners who want to take control of their tracking without relying on developers. You will learn how to set up GTM, configure tags, triggers and variables, track user interactions and connect your setup to Google Analytics 4, Google Ads and other marketing platforms.

Beginner How GTM works, account and container setup, tags, triggers and variables, event tracking for GA4, testing and debugging, the data layer and third-party tags.
Advanced For people already using GTM: ecommerce tracking, advanced data layer work, custom JavaScript variables, consent mode, server-side tagging and container governance.

Course outline

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