Digital Marketing

Email Marketing Training Course

One instructor-led day turning email into an owned revenue channel — list, lead magnet, landing page and automation.

Training

Instructor-led

Duration

1 day

Times

10am – 4pm

Class size

5 learners max

About this course

Learn Email Marketing with a live instructor

Grow a profitable email list in one day on this Instructor led training course at BigRock Digital Academy. Master email marketing strategy, lead magnets, landing pages and automation in a single, focused session built for working professionals.

Covering everything from why email still outperforms social media through to advanced automation and split testing, the day includes a hands-on build of a real email marketing setup using a free tier of a leading email platform.

The course walks through list building, lead magnets, landing pages, sign up forms and welcome sequences, alongside campaign planning, sending strategy and the best practice timing of broadcasts, delivered with live demos, group exercises and structured Q&A throughout the day.

What you'll need

  • A free MailerLite account set up before the start of the course
  • A reliable internet connection

Course levels

Pick the right starting point

Intro / Intermediate

£475 + VAT

Go from beginner to confident practitioner with a live MailerLite account, a list-building strategy, a lead magnet, a converting landing page and an automated sequence.

Duration
1 day
Times
10am – 4pm
Delivery
Virtual

Course outline

What you'll learn

Learn how to:

  • Why Email Marketing is important for you and your business
  • Complete overview of the Email Marketing masterclass
  • Join our community of students

Learn how to:

  • Creating your Free MailerLite account
  • Knowing the MailerLite interface

Learn how to:

  • First step: Identify your customers' desires
  • What are the strategies for building your email list?
  • What strategy will you use to build your email list?

Learn how to:

  • What is a Lead Magnet and how it will help to grow subscriptions exponentially
  • Types of Lead Magnets and how to choose the best one for you
  • Tips for Choosing the Best Lead Magnet for you
  • Ebook — How to Create an Irresistible Lead Magnet
  • Video Series — How to Create an Irresistible Lead Magnet
  • PDF or Report — How to create an irresistible Lead Magnet
  • What is the Lead Magnet you will use?

Learn how to:

  • Subscriber management overview on MailerLite
  • Creating groups on MailerLite
  • Using Segments on MailerLite
  • Importing & Exporting subscribers on MailerLite
  • Remove inactive subscribers on MailerLite

Learn how to:

  • What is a Landing Page
  • Creating an Irresistible Landing Page to Attract More Customers
  • Create your Landing Page in MailerLite

Learn how to:

  • Creating subscription forms in MailerLite
  • Adding a subscription form to your website
  • Creating your subscription form in MailerLite

Learn how to:

  • Introduction to Email Automation
  • Planning Your Email Sequence like a Pro
  • Creating an email sequence in MailerLite for new subscribers
  • Activating and Testing your email automation
  • Setting up automated emails in MailerLite

Learn how to:

  • Analyzing your campaign data
  • Anti-spam policy: Keeping your account healthy

Learn how to:

  • What is A/B Testing and why is it important to you?
  • How to Plan Your A/B Test Campaign
  • How to create an A/B Test in MailerLite step by step
  • Planning your A/B Test Campaign

Learn how to:

  • What studies say about the best day to send email
  • The style you'll use in your emails
  • Ten ways to ensure your emails are mobile-friendly
  • Personalizing Your Email Content

Learn how to:

  • Welcome to the Supporting Materials Section
  • Email Campaign Planning Checklist
  • Email Design and Content Checklist
  • Email Personalization and Segmentation Checklist
  • Pre-Launch Testing Checklist
  • Post-Send Analytics and Optimization Checklist
  • Subscriber Engagement and Retention Checklist
  • Email List Maintenance Checklist

Learn how to:

  • How to get support from MailerLite
  • How to get your certificate of expert in Email Marketing
  • Congratulations

Success stories

What our learners say

"Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!"

C

Claire Youd

Email Marketing

"Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead."

J

Joanne Doherty

Email Marketing

"As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way."

L

Lorna McGivern

Email Marketing

"I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly."

R

Rachael Weir

Email Marketing

FAQs

Email Marketing course questions

All our courses are live, providing interactive sessions with certified instructors for real-time guidance and support. You also get a full recording of your course.

You'll need a free MailerLite account set up before the start of the course, access to your own email address for hands-on testing, and a reliable internet connection, as all sessions are live online.

No prior email marketing experience is required for this course. It helps to come with an idea of a business, product or service to base the practical exercises on.

Yes, participants receive a certificate of completion to showcase their newly acquired skills.

Yes, we offer tailored training for individuals, teams, and businesses to ensure the content meets your specific needs.

Enrol

Book your Email Marketing course

Tell us which level suits you and we'll come back to you with the next available dates.

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