Google Analytics Training Course

Learn how to:

• Welcome to your first lesson
• Account structure
• Creating an account
• What is Google Analytics 4?

Learn how to:

• What you will learn in this section
• Setting up a GA4 demo account
• Switching between the demo account and your regular account
• Home
• Reports
• Explore
• Advertising
• Admin

Learn how to:

• What you will be learning
• Introduction to tags
• Creating a data stream
• Installing tags on a website
• The three different ways to install tags on your website
• Chrome plugins
• Installing GA4 on WordPress
• Installing GA4 on Wix
• Installing GA4 on Squarespace
• Installing GA4 on Shopify
• Support documentation

Learn how to:

• What you will be learning in this section
• Report structure
• The changing nature of standard reports
• Dimensions to understand
• Metrics to understand
• Library and saving reports
• The reports used most often
• Comparisons, filters and customising
• What UTMs are
• UTM builder tool and sheet

Learn how to:

• What you will be learning
• Explore versus Reports
• Creating an exploration
• Overview of the Explorations section
• Free form
• Cohort exploration
• Funnel exploration
• Segments explained
• Segment overlap
• Path exploration
• User lifetime
• Filters
• Sharing and exporting
• What events are
• Event categories
• Events in reports

Learn how to:

• Pages overview — which pages are performing?
• Traffic source — which sources generate the most traffic?
• Traffic trend over time — how does our traffic look in the last 12 months?
• Event count — which events fired?
• Event count by page — which events fired on what pages?
• Geo Map — which locations bring in the most purchases?
• Ecommerce overview — which items are selling?
• Ecommerce sources — which sources are generating the most revenue?
• Ecommerce funnel — where are people dropping off during checkout?
• Checkout path — what does the checkout path look like on any webshop?
• Popup conversion — what is the conversion rate of our pop-up?
• Segment purchases — what is the paid/organic split of purchasers?

Learn how to:

• What you will be learning in this section
• Linking Google Ads to Google Analytics
• Advertising overview
• Attribution and attribution models
• Planning
• Advertising segments

Learn how to:

• What you will be learning in this section
• Admin overview
• Setup assistant
• Account settings
• Property settings
• Data collection and modification — data streams
• Data collection and modification — continued
• Data display
• Product links

Learn how to:

• What you will be doing in this section
• Session source
• High active user pages on mobile
• Average engagement time per session, by device
• High engagement pages
• Pages with the highest number of exits
• Highest grossing item
• Purchases from the November Newsletter 2024
• Bounce rate — Google versus Baidu
• Google Ads campaign with the highest ROAS
• Finding the Measurement ID

Learn how to:

• By the end of this BigRock Digital Academy instructor led training course, you will have a complete working knowledge of Google Analytics 4 — from initial setup through to advanced reporting, explorations, event tracking, ecommerce analysis and advertising integration. You will leave able to install GA4 on any major website platform, build meaningful reports and explorations, interpret user behaviour with confidence, and turn raw analytics data into actionable business insights. This focused one-day course delivers the practical skills, structured knowledge and hands-on confidence to start using GA4 effectively from day one.