Big Rock Digital
Digital Marketing

LinkedIn Ads Training Course

Two instructor-led days on LinkedIn Ads for B2B lead generation, targeting decision-makers and measurable ROI.

Training

Instructor-led

Duration

2 days

Times

10am – 4pm

Class size

5 learners max

View Course Outline

About this course

Learn LinkedIn Ads with a live instructor

Join Big Rock Academy’s Instructor‑Led LinkedIn Ads Course, delivered live online across Belfast, Dublin and the UK. Master B2B paid social, optimise campaigns & drive measurable ROI.

This course is designed for beginners who want to master LinkedIn Ads and use the platform to generate leads, build brand awareness, and reach key decision-makers.

You will learn how to set up and manage LinkedIn ad campaigns, choose the right ad formats, target high-value audiences, and optimise ad performance to maximise your return on investment.

What you'll need

  • A LinkedIn Campaign Manager account
  • A reliable internet connection

Course levels

Pick the right starting point

Intro / Intermediate

£395 + VAT

Set up and manage LinkedIn ad campaigns, choose the right ad formats, target high-value audiences and optimise performance to maximise ROI.

Duration
2 days
Times
10am – 4pm
Delivery
Virtual

Course outline

What you'll learn

Learn how to:

  • You will gain an understanding of how LinkedIn Ads work, why they are effective for B2B marketing, and how to set up a LinkedIn Campaign Manager account.

Learn how to:

  • This module covers LinkedIn’s ad objectives and advanced audience targeting options, including job titles, industries, company size, and LinkedIn Matched Audiences.

Learn how to:

  • You will learn how to create high-performing Sponsored Content, Message Ads, Text Ads, and Dynamic Ads, along with best practices for visuals and ad copy.

Learn how to:

  • This module teaches you how to set ad budgets, choose between CPC, CPM, and lead generation bidding strategies, and allocate spend effectively for the best results.

Learn how to:

  • You will learn how to set up conversion tracking, monitor key LinkedIn Ads metrics, and use insights to improve campaign performance.

Learn how to:

  • In the final module, you will discover strategies for optimising LinkedIn Ads, A/B testing different creatives, and scaling campaigns to generate consistent leads and sales.

Success stories

What our learners say

"Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!"

C

Claire Youd

LinkedIn Ads

"Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead."

J

Joanne Doherty

LinkedIn Ads

"As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way."

L

Lorna McGivern

LinkedIn Ads

"I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly."

R

Rachael Weir

LinkedIn Ads

FAQs

LinkedIn Ads course questions

All our courses are live, providing interactive sessions with certified instructors for real-time guidance and support. You also get a full recording of your course.

You'll need access to a LinkedIn Campaign Manager account and a reliable internet connection, as all sessions are live online.

No. The course is designed for beginners who want to master LinkedIn Ads and use the platform to generate leads, build brand awareness and reach key decision-makers.

Yes, participants receive a certificate of completion to showcase their newly acquired skills.

Yes, we offer tailored training for individuals, teams, and businesses to ensure the content meets your specific needs.

Enrol

Book your LinkedIn Ads course

Tell us which level suits you and we'll come back to you with the next available dates.

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