"Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!"
C
Claire Youd
Meta Ads
Digital Marketing
Meta Ads Training Course
One instructor-led day covering Facebook and Instagram campaigns, the Meta Pixel, audiences and ChatGPT-driven optimisation.
Training
Instructor-led
Duration
1 day
Times
10am – 4pm
Class size
10 learners max
About this course
Learn Meta Ads with a live instructor
Master Facebook and Instagram advertising in one day with this instructor led training course covering campaign creation, Meta Pixel setup, retargeting, audience targeting and ChatGPT optimisation.
This BigRock Digital Academy programme delivers a complete walkthrough of the latest Facebook Ads platform, including every campaign objective, audience type, pixel configuration and reporting tool available in Meta Business Suite. Every feature is taught through live, practical demonstrations rather than theory alone.
Delegates will gain in-depth working knowledge of Facebook Ads and leave equipped to apply these techniques either to grow their own online business or to manage paid social accounts professionally on behalf of clients. The day combines structured teaching, hands-on assignments and real account walkthroughs, alongside guidance on using ChatGPT to streamline ad copy, creative ideation and campaign optimisation.
What you'll need
- A Meta (Facebook) ad account
- A reliable internet connection
Course levels
Pick the right starting point
Intro / Intermediate
£475 + VAT
A complete, practical grounding in Facebook and Instagram advertising: campaign objectives, audiences, the Meta Pixel, Business Suite and ChatGPT workflows.
- Duration
- 1 day
- Times
- 10am – 4pm
- Delivery
- Virtual
Course outline
What you'll learn
Learn how to:
- What the course will cover and how to get the most from it
- Why Facebook is essential for marketing your business
- Creating a Facebook Page from scratch
- Designing your profile and cover images
- Updating page information and preferences
- Choosing what to post on your Facebook Page
- Promoting your page and growing likes and engagement
Learn how to:
- What an online community is and why it matters
- Reasons to start a community around your brand
- Recommended tools and apps for community building
- Growing your online community
- Driving engagement within your community
- Quick tips for boosting interaction
- Best types of posts to share
- Making consistent posting easier
- Content tools and apps for creation and automation
- Helping your posts earn more reach and engagement
- Using analytics to grow your community
Learn how to:
- What ad creation will cover
- Creating your first ad and choosing campaign objectives
- Ad set naming, conversions, campaign scores and audience definition
- Setting budgets, schedules and audience controls
- Advantage+ audience, policy requirements and placements
- Ad name, identity and ad setup
- Destination, ad creative, creative testing, chat builder and tracking
Learn how to:
- What an audience is and why it matters for your business
- Custom audiences from website visitors and customer lists
- Custom audiences from app activity and offline activity
- Custom audiences from catalogues and video
- Custom audiences from Instagram and lead forms
- Custom audiences from events and instant experiences
- Custom audiences from Facebook Page, shopping and on-Facebook listings
- Lookalike audiences and saved audiences
Learn how to:
- Facebook Ads bidding strategy
- Setting up the Facebook Pixel
- Conversion API configuration
- Pixel and Shopify integration
Learn how to:
- Brand awareness campaign creation
- Website traffic campaign creation
- Engagement campaign creation
- Lead generation campaign creation
- App promotion campaign creation
- Online sales campaign creation
- Facebook video ad campaign creation
Learn how to:
- Strategy walkthrough one
- Strategy walkthrough two
- Strategy walkthrough three
Learn how to:
- Meta Business Suite overview
- Facebook ad policies
- Banned ads and accounts
- Facebook Ads reports
- Business support home, billing and payments
- Brand rights protection and brand safety
- Business apps and store locations
- Business settings
- Media library, ratings and reviews, WhatsApp Manager
- Creator Marketplace
- Planner
- Inbox and Leads Centre
- Content management
- Sound collection
- Live dashboard
Learn how to:
- Ad account settings and ads
- Ad limits per page and Ads Manager
- Advertising settings and audiences
- Automated rules
- Campaign Planner
- Creative Hub
- Instant forms, Partnership Ads Hub and Events Manager
- Ads reporting and Audience Insights
- Insights and branded content
- Creative reporting, experiments and traffic analysis
- Appointments and Commerce Manager
- Monetisation and orders
- Meta AI Business Assistant
- Help, account updates, search, problem reporting and notifications
Learn how to:
- Market research and audience understanding
- Ad copy writing
- Ad creative creation
- Video ad scripts
- Full campaign planning
- Audience targeting ideas
- A/B testing plans
- Performance analysis and optimisation
- Scaling strategies
- Landing page copy optimisation
- Competitor analysis
- Ad angle generation, the most critical skill
- Retargeting strategy
- Offer creation
- Chatbot and Messenger flow ideas
Learn how to:
- Facebook Ads certification guidance
- End-of-day knowledge questions
- Facebook Ads assignment
Success stories
What our learners say
"Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead."
J
Joanne Doherty
Meta Ads
"As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way."
L
Lorna McGivern
Meta Ads
"I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly."
R
Rachael Weir
Meta Ads
FAQs
Meta Ads course questions
All our courses are live, providing interactive sessions with certified instructors for real-time guidance and support. You also get a full recording of your course.
You'll need a Meta (Facebook) ad account and a reliable internet connection, as all sessions are live online.
No. There are no formal prerequisites — the course suits complete beginners as well as marketers wanting to upskill on the latest Meta Business Suite interface, audience tools and ChatGPT-driven workflows.
Yes, participants receive a certificate of completion to showcase their newly acquired skills.
Yes, we offer tailored training for individuals, teams, and businesses to ensure the content meets your specific needs.
Enrol
Book your Meta Ads course
Tell us which level suits you and we'll come back to you with the next available dates.