Google Ads Training Course

Learn how to:

• Google Ads overview, where ads appear, account setup
• Google Ads auction, the Google Network, Ad Rank and Quality Score
• Account structure, core metrics and platform navigation

Learn how to:

• Building your first search campaign from scratch
• Keyword research, selection and the Keyword Planner tool
• Keyword match types explained
• Negative keywords and negative keyword lists
• Reviewing search terms
• Keyword assignment exercise

Learn how to:

• Overview of Google Ads formats
• Responsive search ads
• Dynamic search ads
• Responsive display ads

Learn how to:

• Extensions overview and why they matter
• Sitelink, call and callout extensions
• Location and structured snippet extensions
• Price, promo and lead form extensions
• App, business name and business logo extensions
• Keyword insertion, countdown and location insertion
• Ads and extensions assignment

Learn how to:

• Bidding strategy overview
• Manual CPC and Enhanced CPC
• Maximize Clicks, Maximize Conversions, Maximize Conversion Value
• Target Impression Share, Target CPA, Target ROAS
• CPM and CPV bidding
• Bidding strategy assignment

Learn how to:

• Display Network overview
• Affinity, demographics and detailed demographics targeting
• In-market audiences and life events targeting
• Topic, placement and keyword targeting
• Custom audiences and combined audiences
• Standard display campaign creation

Learn how to:

• What conversion tracking is and how to set it up
• Website conversions
• App conversions
• Phone call conversions
• Offline conversions
• Creating charts, value rules and custom variables
• Settings, uploads and attribution measurement
• Conversion tracking practical setup

Learn how to:

• Remarketing overview
• Audience Manager walkthrough
• Remarketing campaign creation
• App users, YouTube remarketing and customer lists
• Custom combinations and Google Analytics integration
• Remarketing campaign assignment

Learn how to:

• YouTube advertising overview
• In-stream ad campaign creation
• In-feed (video discovery) ad campaign creation
• Bumper ad campaign creation
• Fifteen-second non-skippable ad campaign creation
• Ad sequence campaign creation
• Target frequency campaign creation
• Audio ads campaign creation
• Shorts ads campaign creation

Learn how to:

• Shopping ads overview and Google Merchant Center
• Merchant Center account creation
• Shopping ads campaign creation
• Performance Max campaign creation
• Universal App campaign creation
• Demand Gen campaign creation

Learn how to:

• Predefined reports, saved reports and dashboards
• Audience Manager
• Location Manager and location groups
• Exclusion lists and brand lists

Learn how to:

• Rules and rules assignment
• Scripts and scripts assignment
• Solutions, uploads and shared budgets
• Bid strategies and adjustments

Learn how to:

• Keyword Planner tool
• Performance Planner
• Reach Planner
• App Advertising Hub

Learn how to:

• Creating images and product images
• Editing and bulk editing images
• Creating videos from images
• Creating and trimming videos
• Adding voice-overs
• Managing assets in one place
• Creator Partnerships
• Content Suitability

Learn how to:

• Data Manager
• Business data, page feed (with assignment)
• Business data, dynamic ad feed
• Business data, hotel properties feed
• Policy Manager
• Ad Preview and Diagnosis Tool

Learn how to:

• Using Gemini AI to set up and manage Google Ads campaigns
• Drafts and experiments
• Summary, documents, transactions, settings and promotions
• Google Ads Editor practical implementation
• Manager Accounts and My Client Center overview

Learn how to:

• Google Ads Help Center, Policy Help Center, Google Ads Blog and Search Engine Land
• Practice tests
• Google Ads Skillshop certification guidance
• Course wrap-up