Google Tag Manager Training Course
Take control of your website tracking with Google Tag Manager, without relying on developers.
Training
Instructor-led
Duration
2 days
Times
10am – 4pm
Class size
5 learners max
About this course
Learn Google Tag Manager with a live instructor
This course is designed for beginners who want to master Google Tag Manager (GTM) and take control of their website tracking without relying on developers.
You will learn how to set up GTM, configure tags, triggers, and variables, track user interactions, and integrate with Google Analytics 4 and other marketing platforms.
What you'll need
- Google Tag Manager
- A reliable internet connection
Course levels
Pick the right starting point
Intro / Intermediate
£395 + VAT
Build a solid foundation in GTM: account setup, tags, triggers and variables, event tracking into GA4, debugging, and best-practice container structure.
- Duration
- 2 days
- Times
- 10am – 4pm
- Delivery
- Virtual
Course outline
What you'll learn
Learn how to:
- You will learn what Google Tag Manager is, how it works, and why it simplifies tracking and event management compared to traditional hard-coded tracking.
Learn how to:
- This module covers how to create a GTM account, install the container on your website, and navigate the GTM workspace, including tags, triggers, and variables.
Learn how to:
- You will learn how to create and configure key tags, set up triggers to track user interactions, and use variables to collect dynamic data.
Learn how to:
- This module focuses on setting up event tracking for clicks, form submissions, video plays, and scroll depth, while ensuring data is correctly sent to GA4.
Learn how to:
- You will discover how to use GTM’s Preview Mode and Google Tag Assistant to test your setup, debug errors, and ensure your tracking works before publishing changes.
Learn how to:
- In the final module, you will learn about data layer implementation, tracking third-party tools (such as Facebook Pixel and Google Ads conversion tracking), and best practices for organising your GTM setup.
FAQs
Google Tag Manager course questions
No. The course is designed for beginners who want to take control of their website tracking. A basic working knowledge of websites and digital marketing concepts is helpful.
All our courses are live, providing interactive sessions with certified instructors for real-time guidance and support. You also get a full recording of your course.
You'll need access to Google Tag Manager and a reliable internet connection, as all sessions are live online.
Yes, participants receive a certificate of completion to showcase their newly acquired skills.
Yes, we offer tailored training for individuals, teams, and businesses to ensure the content meets your specific needs.
Book your Google Tag Manager course
Tell us which level suits you and we'll come back to you with the next available dates.