"Both course content and instructor knowledge is exceptional – fresh, engaging and relevant. The ongoing support that Big Rock Designs provides is a real plus. I plan to attend future courses and would recommend other do too!"
C
Claire Youd
SEO
Digital Marketing
SEO Training Course
One instructor-led day covering classic SEO fundamentals and the AI-era techniques that get you recommended by ChatGPT, Gemini and Perplexity.
Training
Instructor-led
Duration
1 day
Times
10am – 4pm
Class size
10 learners max
About this course
Learn SEO with a live instructor
By the end of this section you'll have a full picture of what modern search visibility actually looks like — from the keyword and backlink fundamentals that still underpin Google rankings, through to the AI-era techniques that determine whether tools like ChatGPT, Gemini, Claude and Perplexity put your brand forward. You'll be able to research keywords with intent, write content built to rank, build authority through backlinks and EEAT signals, mark up your data for rich snippets, and shape your About page, content, and external profiles in a way that trains AI tools to trust and recommend you.
Paired with the website you've already built, you now have what you need to launch an online presence that's discoverable across both traditional search engines and the new wave of AI-powered answer engines — along with the adaptable framework to keep pace as search keeps evolving.
What you'll need
- A free Google account for Google Analytics and keyword research tools
- A reliable internet connection
Course levels
Pick the right starting point
Intro / Intermediate
£475 + VAT
Keyword research, on-page SEO, content and backlinks, then the shift to AI search: GEO, LLM SEO, AEO, EEAT and structured data.
- Duration
- 1 day
- Times
- 10am – 4pm
- Delivery
- Virtual
Course outline
What you'll learn
Learn how to:
- Why 91% Don't Get Traffic
- What Is SEO
- Before Doing SEO
- Keywords
- Black Hat SEO vs White Hat SEO
- On-Page & Off-Page SEO
- SEO Ranking Factors
- Google RankBrain
- Dwell Time
- Do You Know The SEO System?
Learn how to:
- Keyword Research Explained
- Different Types Of Keywords
- Find Searched Keywords
- Find Keywords to Rank For
- Keyword Research Assignment
Learn how to:
- Get Content Ideas
- Get Video Content Ideas
- Spy On Competitors SEO
- Content Ideas Assignment
Learn how to:
- Page Title SEO
- On-Page SEO That Works
- Write Clickable Titles
- Meta Description
- Using Subheads
- Related Keywords
- Long Content
- Update Your Content
- Internal Links
- Content Writing Assignment
Learn how to:
- Backlinks Explained
- The Skyscraper Technique
- Backlinks Assignment
Learn how to:
- Why Traditional SEO Isn't Enough Anymore
- What Is GEO (Generative Engine Optimization)
- What Is LLM SEO and How It Differs From GEO
- What Is AEO (Answer Engine Optimization)
- Comparing LLM SEO, GEO and AEO Side by Side
- How to Optimize One Page for All: SEO, AEO, GEO and LLM SEO
Learn how to:
- Introduction to LLM SEO
- How AI Tools Get Information About You
- Optimize Your About-Us Page for AI
- How AI Actually Learns (Avoiding Common Errors)
- Google AI Overviews and SGE (Search Generative Experience)
- A Search Console–Style Tool for LLM SEO
Learn how to:
- How Crawling Works
- Common Mistakes With the robots.txt File
Learn how to:
- Google EEAT — Experience, Expertise, Authoritativeness, Trustworthiness
- Wikipedia, Quora and Reddit as External Sources About You
Learn how to:
- Next-Level Thinking: Getting LLMs to Promote You
- Why the Differences Between LLM SEO, GEO and AEO Matter
- AEO vs GEO in More Detail
- Getting Recommended by AI Quickly
- Content Structure vs Structured Content
- Google AI Mode
- Pros and Cons of LLM SEO (Role-Play Debate)
Learn how to:
- Introduction to Structured Data and Rich Snippets
- How Long Rich Snippets Take to Appear
- Structured Data Markup Helper
- Checking Your Code With Google's Tool and Fixing It With AI
- The llms.txt File
Learn how to:
- Real-World Case Study of Results
- Official Article From Google on Maximising Reach Through AI
- Sundar Pichai Interview: Google and Website Owners
Success stories
What our learners say
"Although my Photoshop knowledge was very limited, I found the organised sessions very easy to follow and I was over the moon at the amount I had learned. I’m looking forward to putting it all into practice in the coming months ahead."
J
Joanne Doherty
SEO
"As someone who has attended numerous digital workshops and training I can honestly say Big Rock Academy’s introduction to Photoshop was the best I’ve ever experienced. They excelled in teaching us the logic behind the main tools in a very easy to understand way."
L
Lorna McGivern
SEO
"I just completed the Advanced Photoshop course at Big Rock Academy and I’m extremely pleased with what I’ve learnt. I now feel equipped to put it into practice in my job. I had a great teacher and I was able to really get to grasps with the software very quickly."
R
Rachael Weir
SEO
FAQs
SEO course questions
All our courses are live, providing interactive sessions with certified instructors for real-time guidance and support. You also get a full recording of your course.
You'll need a free Google account for Google Analytics and keyword research tools, an up-to-date web browser such as Chrome, Edge or Firefox, and a reliable internet connection, as all sessions are live online.
No prior experience is required, and no coding knowledge is needed — the course is delivered entirely through visual tools and covers SEO from first principles through to AI search.
Yes. Alongside keyword research, on-page SEO and backlinks, the course covers GEO, LLM SEO and AEO — how tools like ChatGPT, Gemini, Claude and Perplexity find and recommend your brand.
Yes, we offer tailored training for individuals, teams, and businesses to ensure the content meets your specific needs.
Enrol
Book your SEO course
Tell us which level suits you and we'll come back to you with the next available dates.